RETAIL CONCEPTS

Founded in Singapore in 1954, Sincere Fine Watches is one of Asia’s most respected authorities on luxury timepieces, with retail concepts dedicated to high watchmaking and travel retail for modern globetrotters.

SINCERE FINE WATCHES

Bringing together a breadth of watchmaking traditions and craftsmanship through the world’s most distinguished names.
SINCERE HAUTE HORLOGERIE

SHH (Sincere Haute Horlogerie) curates a selection of exclusive and rarefied brands, each defined by their exceptional craft.
TIME EMPORIUM

A travel retail concept thoughtfully designed for travellers, catering to both seasoned collectors and curious globetrotters.
OUR BRANDS
VIEW ALL BRANDS
SPOTLIGHT

Exceptional timepieces, iconic brands, and exclusive novelties that spotlight the finest in watchmaking.

ANGELUS
ARNOLD & SON
BELL & ROSS
BVLGARI
FRANCK MULLER
GRAND SEIKO
JACOB & CO.
LAURENT FERRIER
LOUIS MOINET
NORQAIN
PARMIGIANI FLEURIER
TAG HEUER
TUDOR
ZENITH
Tinkler 1958 Yellow Gold
PRICE ON REQUEST
H.M Steel Pietersite
$26,000.00 INCL GST
BR-05 36 MM Blue Diamond Eagle
$6,800.00 INCL GST
Octo Finissimo Perpetual Calendar
PRICE ON REQUEST
Round Triple Mystery
PRICE ON REQUEST
Spring Drive U.F.A. "Ushio" 300 Diver SLGB025
$15,500.00 INCL GST
The Godfather II
PRICE ON REQUEST
Sport Traveller Slate Grey
PRICE ON REQUEST
1816 Tourbillon Chronograph
PRICE ON REQUEST
Wild ONE Skeleton X-Lite Limited Edition
RM 53,150
TONDA PF Chronographe Mystérieux
PRICE ON REQUEST
TAG Heuer Monaco Evergraph
$36,500.00 INCL GST
Black Bay 54
$6,180.00 INCL GST
CHRONOMASTER Sport
$28,000.00 INCL GST
STORIES

Insights, discoveries, and behind-the-scenes perspectives on horological craft and heritage.

Watches and Wonders Geneva 2026: Independent Watch Brands That Stole the Show – Part 1
29 Apr 2026
STORIES
Watches and Wonders Geneva 2026: Independent Watch Brands That Stole the Show – Part 1 READ NOW
Discover the New TUDOR Watches for 2026
23 Apr 2026
STORIES
Discover the New TUDOR Watches for 2026 READ NOW
Sincere Fine Watches Unveils Its Refreshed And Expanded Flagship Boutique
3 Mar 2026
STORIES
Sincere Fine Watches Unveils Its Refreshed And Expanded Flagship Boutique READ NOW
Sincere Fine Watches Opens Our First Jacob & Co. Boutique in Singapore
24 Nov 2025
STORIES
Sincere Fine Watches Opens Our First Jacob & Co. Boutique in Singapore READ NOW
LVMH Watch Week 2026: TAG Heuer Expands the Carrera Collection with New Creations
20 Jan 2026
STORIES
LVMH Watch Week 2026: TAG Heuer Expands the Carrera Collection with New Creations READ NOW
LVMH Watch Week 2026: ZENITH Unveils New Additions To The DEFY Collection
20 Jan 2026
STORIES
LVMH Watch Week 2026: ZENITH Unveils New Additions To The DEFY Collection READ NOW
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